Menos, A Tequila alternative.

Friday, July 22, 2022

“Sober-curiosity, once a wellness buzzword, is officially a movement: A 2019 report found that 52 percent of adults were trying to reduce their alcohol intake.”

When excess is no longer aspirational, less really is more. Menos encourages people to live more through drinking less, focusing instead on the positive outcomes for one’s health, relationships, finances and more. Menos is a new way to mark a moment and spark a conversation, for the nights when you need to celebrate, but still conquer tomorrow.

Our Brief

To create a premium and considered brand identity for Menos that is unique within the non-alcoholic spirit space. To also build a visual identity for both the brand and the packaging that communicates their commitment to quality, integrity and consideration for environmental and social impacts. Through the creation of a beautiful brand identity, we aim to position Menos as a highly desirable tequila alternative.

Direction No.1


A joyful expression of modern luxury. This concept forms the basis of the packaging design and campaign identity. The label itself finds equilibrium between being authoritative and jubilant, with the heritage mark and serif type subverted with golden yellow colour blocking. The campaign collateral is just as vibrant, witty and memorable.

Direction No.2

Less is more

Tequila is a transparent liquid symbolic of the bold and brave who choose not to hide behind alcohol. This design evokes a return to simplicity and clarity. Bold sans-serif letterforms are implored to create a design that offers eye-catching immediacy and timelessness. Whilst there is an absence of stylistic detail and colour, a snake marque acts as a nod to Menos’ Mexican heritage.

Direction No.3


This design celebrates transcendence, energy and revitalisation. It aims to promote wellness from within, featuring a modest earthy colour palette that roots the identity in nature. The ingredients have become the main focal point of the design, creating a brand that feels established and artisan. Whilst handwritten elements and pinked edges add a looser dimension to the identity, creating the feeling that the bottle has just been unearthed from the ground.

Let us know your favourite on our instagram.

      • We are utterly stunned with delight. It’s beyond anything we ever imagined - your talent isn’t from this world

        • Heather and Isabel

      • I came across Stories Studio on Instagram, I loved the look of what they were doing, the brands that they had aligned themselves with and the work they had created. I thought I would find it difficult to hand over my idea to someone else to bring it to life, but it was the best decision choosing this team to do that.

        Everything Stories Studio has worked on for my brand has been totally considered, carefully thought out, and really beautiful. They are so much more than a typical agency, bringing together perfectly my vision in design, photography and complete branding. I am so proud to be able to show people what my brand will look like, and that's a truly rewarding feeling.

        It can also be an emotional or lonely place starting up a company by yourself and so to be able to have like-minded women helping you navigate your thoughts on the brand you're all building is also incredible. I'm very grateful to the whole team.

        • Georgie Le Roux

      • I met stories studio when we were both getting started with our own ventures. From our first chat, we knew there was special chemistry and we knew we could help each other grow our businesses as partners. They cared for MILANER as if it was their own, and I’ll be forever grateful for the incredible ride we've together.

        • Elisa Rossi

      • Thank you for being such an amazing partner, for the fast turnaround and for making this all happen!

        • Roman Khan & Jennifer Chong