Élu is a contemporary perfume house, creating scents with heart and integrity. Their family-owned fragrance house has been creating parfums since 1779 and continues to embody the savoir-faire passed down for generations. A life-long love affair with the French Riviera has inspired the brand’s thoughtful collection of fragrances.
Here we share with you some of our favourite moments taken on location in Provence whilst capturing Elu’s debut perfume campaign.
We stayed at La Divine Comedie The former abode of the each room offers you the chance to step back in time, living life as it was once enjoyed by the city’s cloaked and feathered elite.
The Provençal mansion, complete with a magnificent secret garden and some very friendly, four legged-friends sits in the centre of the medieval walled city of Avignon. Hidden behind a vast gate, down one of the myriads of honeycomb-coloured alleyways.
We spent the evening drinking one too many glasses of champagne under the sparkling chandeliers, an excitable celebration of merit after a week-long assignment capturing footage for our client.
The antique-filled interior is centred around a seemingly endless spiral staircase adorned with elaborate gold frames. Our suite, a particular feast for the eyes, sits on the fifth-floor named after Parisian owner’s, Gilles Jauffret’s relation–Uncle Anatol.
Anatole was a seasoned traveller who upon returning from abroad, would bring with him an extensive collection of souvenirs that sit amongst the deep-hued accent walls, floor-to-ceiling drapes.
Antique model boats demonstrate his love for the sea. The mirrors, screen and the 18th Century canopy over the bed are amongst other gems brought back from his travels.
We spent the day amongst the gardens restoring in a place of incomparable beauty, hours wiled away wistfully.
As night fell the house lit up like a lantern casting warm light across the grounds.