Founded by mother-daughter duo, Heather and Isabel, Isa Lazo is a nature-orientated luxury skincare. Our primary challenge was to communicate the properties of the skincare to an already crowded audience, with an aim to interject a new brand into their existing routines.
We partnered with Isa Lazo on a script-to-screen process, curating concepts and visuals that would build a brand identity that would translate to a unisex market. For the brand’s Summer 2021 campaign, we focused on two core themes; Between the Sun and Sand and A Tropical Oasis…
BETWEEN THE SUN AND THE SAND
The direction was focused on dream-like nature-inspired locations that spanned the ocean and sandy beaches to create a maximum dramatic effect.
“Happiness is a habit, so is your skincare”
We used warm earthy tones in post-production to reflect the brand ethos and to instill emotion outside of the everyday norms. Our productions were maximised for use across the website and social media, providing the foundations for the brand to connect with a new audience.
WATCH THE FILM