Gigi & Olive is an online Bridal & Gifting Boutique founded by London-born Georgie Le Roux. The brand hosts beautiful premium, personalised and stylish pieces for all occasions.
Since the very first Summer campaign set in Barcelona, we’ve worked closely on the strategy and implementation of seasonal Campaigns for Gigi & Olive. We partner with founder Georgie to develop striking narratives that increase demand for products at peak holidays such as Christmas.
For Gigi & Olive’s festive 2021 campaign we focused on the brands’ core pillars of fun and sisterhood, effortlessly weaving the seasonal products into natural but inspirational situ. Working from script to screen, we took the campaign way past just the lens, coordinating location, models, staging and storyboarding to capture a truly timeless and majestic setting.
“Everything Stories has worked on for me is painstakingly considered and of course really beautiful. They are so much more than a typical agency, they are visionaries and quickly become friends. It can be an emotional or lonely place starting up a company and so to be able to have like-minded women helping you navigate your thoughts on the brand you’re all building is also incredible. I’m eternally grateful to the whole team.”
Eastern European fashion house Milla made waves in the bridal industry before channeling their designs towards the world of evening and cocktail dresses. Their designs celebrate female silhouettes and promote a playful approach to dressing for special occiaisons. You can have anything you want in life if you dress for it. – Edith Head