Orelia has taken inspiration from across the globe – from vast cultures and countries, to create beautiful pieces that are made up of semi-precious components and beautiful charms. Stocked worldwide, they are recognised for having a presence in flagship stores such as Topshop, Oxford Circus.
There is a fine art in being able to capture the delicate nature of individual pieces in a natural scenario without detracting from the item. Working on the overall art direction of the campaign, we were to capture striking imagery and film that would help to connect with their audience and create an instant desire for the pieces.
We have established an ongoing creative partnership with Orelia in order to transition their content to a more mature and fun audience. We location scouted and styled in a way to set Orelia apart from other jewellery brands in the market. High contrasted lighting meant that we were able to create a dramatic and powerful ambience, perfect for the party season.
The campaign shoot was successful in capturing the attention of the audience on social media, but also provided wider marketing across web and email campaigns, providing a cohesive and professional way to advertise their product.
White Night derives from “Nuit Blanche” meaning “A sleepless night” in french. White Night offers an exclusive and unique, post night-out natural recovery sanctuary. The high-end hangover clinic will establish a flagship location in Soho, London and continue to offer pop-ups in further stylish destinations. Inspired by the natural remedies pioneered by American Indian’s to