Born out of passion and knowledge that has spanned many generations, continents and cultures, Isa Lazo is a careful combination of natures ingredients offering the promise of nourishing and beautiful skincare that will form your daily rituals for years to come.
Stories were to construct a brand world in its entirety that would enable a strong connection to the generations and sexes that will adopt Isa Lazo into their homes and rituals.
We initially focused on brand refinement to ensure the core luxuriousness of the brand was accurately reflected. Careful campaign creation and art direction was key to creating ongoing emotive, crafted, and timeless imagery.
To launch the product we developed a carefully considered campaign centred around the theme of emergence, which paid homage to the natural ingredients and connection to the earth. The combination of art, architecture, wellbeing and escapism were established as core themes which fed into the imagery. Maintaining warm tones and a dark colour palette through its social media presence was reflective of its liquid gold connotations and ties to the earth. Alongside powerful stills and moving visuals that symbolise the quality and stature of the product, we established dramatic and sophisticated messaging to support.
To showcase the product in the best light possible, we designed and built a bespoke website that would instantly resonate with customers and place it on the global stage as a luxury brand. We developed a strategy to maximise on the content and to provide use for their customer base by copyrighting for bi-weekly journal posts. We created “Isa Lazo on Location” which was centred around the theme of “home is everywhere” to help tell the story of the brand and to provide educational piecdes for their audience.
“Emily and Melissa, you have worked miracles honestly, you bring tears to our eyes.
We can’t explain the emotions that we feel, thank you so much for understanding us and being able to translate our ideas... put your expertise and personal touch on them... and creating magic!”
Through the creation of stunning and dramatic visuals, we created a digital world for Floetica to exist and thrive in, just as their bouquets do. In order to boost brand awareness, we first needed to build the foundations of the brand – to create desire through romantic and elegant campaign imagery that had never been seen in the florist industry before.