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Inspired by endless summers on Mediterranean coasts, made for sunset soiree’s and dancing on tables. Evoking feelings of sophistication and sexiness, a modern European feel establishes the visual framework for Gigi & Olive.

A brand that redefines the ideas surrounding bridal party gifting; based on the principles of friendship, sisterhood, confidence, originality, and kindness.

The halo surrounding the “G” is reflective of a wedding crown, whilst olives bloom around the “O” for a truly bespoke brand identity. Candy stripes add a playful detail to bespoke stationery, With luxe tassel detailing and space for handwritten thank you’s.

Gigi & Olive has created an identity which not only reflected these values but contributed to the businesses concept developing a range of products where consumers can buy a luxury, personalised and stylish edit for each bridal occasion and something that they will keep forever.

The mission is to make women feel invited, excited and supported; whether you are leading the organisation for your friend’s special event and make the experience unforgettable, or you are the bride and want to thank your important people, we offer a tailored platform for all bridal party occasions.

Further, the creative campaign features our team members modelling a playful and relaxed vibe – something we are able to provide where appropriate. Art directed and shot in Barcelona, the imagery breathes life into this forward-thinking business; whilst promoting a desire for a fun-filled girls getaway.

“I wanted to create a space that doesn’t feel overwhelming or clichéd but instead is a thoughtful, fun and easy platform to navigate. As more of my friends started to get engaged and married, women would often speak to me about how much time they were spending trying to source tasteful and thoughtful gifts for friends and bridal occasions. The stigma that surrounded ‘hen parties’ and their often tenuous organisation was negative, and I didn’t think that this should be the case. Gigi & Olive is a platform where you can and inspiration, products and gifts to enhance your bridal event, making the experience exciting and enjoyable.”

GEORGIE LE ROUX.