We developed a distinct identity and suite of seasonal assets that would seamlessly align and integrate on digital platforms, taking into consideration each and every touchpoint from graphic design, bespoke illustration, through to photography, film and the supporting messaging.
We also focused on building narratives that would increase demand for certain products at specific times of year, such as Christmas and Valentine’s Day, as well as developing designs to inform the own-branded collection. For example, the hand-illustrated valentines tokens, stationery and wrapping paper seen here. By tapping into these special occasions and celebrations, Gigi and Olive were able to grow a loyal customer base built on longevity.
There is a playfulness to Gigi and Olive’s visual identity, achieved through custom type, materiality and playful illustration.