Gigi & Olive began as a bridal gifting platform. The halo surrounding the “G” is reflective of a wedding crown, whilst olives bloom around the “O” for a truly bespoke brand identity.
From the initial concept we worked closely alongside Georgie, founder to create a comprehensive brand system for Gigi and Olive, from coding a bespoke ecommerce solution to managing seasonal campaigns, product ideation & creation.
We continue to developed a range of seasonal assets that seamlessly aligned and integrated on digital platforms. We have used hand drawn illustration to curate a variety of products from valentines tokens, stationary and wrapping paper. There is a playfulness to the visual identity, achieved through custom type, materiality and playful illustration.
Since the very first Summer campaign set in Barcelona, we’ve worked closely on the strategy and implementation of seasonal Campaigns for Gigi & Olive. We worked closely with Georgie, founder of G&O to develop narratives which increased a demand for certain products at specific times of year such as Christmas and valentines day tapping into the special occasions, holidays, and celebrations consumers love.
From Summer wanderings on the Spanish coast, to decadent Christmas festivities set within a traditional English townhouse. We consider all touch points, spanning from graphic design, bespoke illustration, through to photography, film and the supporting messaging. The outcome is a customer base built on longevity.
“I came across Stories Studio on Instagram, I loved the look of what they were doing, the brands that they had aligned themselves with and the work they had created. I thought I would find it difficult to hand over my idea to someone else to bring it to life, but it was the best decision choosing this team to do that.
Everything Stories Studio has worked on for my brand has been totally considered, carefully thought out, and really beautiful. They are so much more than a typical agency, bringing together perfectly my vision in design, photography and complete branding. I am so proud to be able to show people what my brand will look like, and that's a truly rewarding feeling.
It can also be an emotional or lonely place starting up a company by yourself and so to be able to have like-minded women helping you navigate your thoughts on the brand you're all building is also incredible. I'm very grateful to the whole team.”
Seasons is a Portal of discovery, an invitation to enjoy life through the lens of Stories Studio. Our ambition is to translate the rhythm of the seasons into a collection of books and products that inspire our audience to live beautifully and elevate the world around us. Let us present our gold gilded collection designed