Inspired by endless summers on Mediterranean coasts, made for sunset soiree’s and dancing on tables. Evoking feelings of sophistication and sexiness, a modern European feel establishes the visual framework for Gigi & Olive.
A brand that redefines the ideas surrounding bridal party gifting; based on the principles of friendship, sisterhood, confidence, originality, and kindness.
The halo surrounding the “G” is reflective of a wedding crown, whilst olives bloom around the “O” for a truly bespoke brand identity. Candy stripes add a playful detail to bespoke stationery, With luxe tassel detailing and space for handwritten thank you’s.
Gigi & Olive has created an identity which not only reflected these values but contributed to the businesses concept developing a range of products where consumers can buy a luxury, personalised and stylish edit for each bridal occasion and something that they will keep forever.
The mission is to make women feel invited, excited and supported; whether you are leading the organisation for your friend’s special event and make the experience unforgettable, or you are the bride and want to thank your important people, we offer a tailored platform for all bridal party occasions.
Further, the creative campaign features our team members modelling a playful and relaxed vibe – something we are able to provide where appropriate. Art directed and shot in Barcelona, the imagery breathes life into this forward-thinking business; whilst promoting a desire for a fun-filled girls getaway.
“I wanted to create a space that doesn’t feel overwhelming or clichéd but instead is a thoughtful, fun and easy platform to navigate. As more of my friends started to get engaged and married, women would often speak to me about how much time they were spending trying to source tasteful and thoughtful gifts for friends and bridal occasions. The stigma that surrounded ‘hen parties’ and their often tenuous organisation was negative, and I didn’t think that this should be the case. Gigi & Olive is a platform where you can and inspiration, products and gifts to enhance your bridal event, making the experience exciting and enjoyable.”
GEORGIE LE ROUX.
“I came across Stories Studio on Instagram, I loved the look of what they were doing, the brands that they had aligned themselves with and the work they had created. I thought I would find it difficult to hand over my idea to someone else to bring it to life, but it was the best decision choosing this team to do that.
Everything Stories Studio has worked on for my brand has been totally considered, carefully thought out, and really beautiful. They are so much more than a typical agency, bringing together perfectly my vision in design, photography and complete branding. I am so proud to be able to show people what my brand will look like, and that's a truly rewarding feeling.
It can also be an emotional or lonely place starting up a company by yourself and so to be able to have like-minded women helping you navigate your thoughts on the brand you're all building is also incredible. I'm very grateful to the whole team.”
Being able to work on a project that was so far removed from our everyday life, was surreal. It is a place like no other – Umnya, translating to “wish” – is exactly what we did when we looked up at the sky every night.