Floetica is an online floral boutique specialising in flowers for gifting. Floetica finds beauty in nature and creating the perfect accompaniment to special moments. Founded by Anna, the brand is a family run business with integrity at the core of what they do by representing a sustainable approach to floristry.
The mission is to make gifting flowers fashionable and use the power of words alongside arrangements to deepen the ability to brighten someone’s day or extend sentiments of love, congratulations or condolences.
We created an elegant brand identity for Floetica that positions it at the boutique end of the industry. We devised an identity that is able to expand with the brand as it moves into gifting and events. Our main aim; to create a brand that stands out in the market as a marker of quality and beauty.
Let us live like flowers. Wild and beautiful and drenched in sun – Ellen Everett
We focused on elevating the brand through premium but romantic type. In overhauling the overall brand experience, we then art directed and shot editorial imagery that effortlessly captures the beauty and passion that sits at the core of Floetica.
Through the creation of stunning and dramatic visuals, we created a digital world for Floetica to exist and thrive in, just as much as their bouquets do. In order to boost brand awareness, we needed to build the foundations of the brand across social media. We did this by building desire through romantic and elegant campaign imagery that had never been seen in the florist industry before.
Bloom beautifully, dangerously, loudly. Bloom softly. However you need, just bloom’ – Rupi Kaur
There are always flowers for those who want to see them – Henri Matisse
If I had a flower for every time I thought of you, I would walk in my garden forever – Alfred Lord Tennyson
Flowers: the purest love language, nature’s most beautiful emotion.
We wanted the customers of Audrey Leighton Vintage to experience her talents with every purchase. So we designed an experience to include; a printed a set of polaroids & a mini enveloped letter containing Audrey’s beautiful narrative behind the collection. Signed with a handwritten script to covey the hand-picked nature of each and every piece. We hope these elements will be treasured alongside the outstanding collection.