The debut scent, Provence, encapsulates the feeling of whimsy and romance experienced among the fields of lavender in Grasse. A purple bouquet of lilac, violet and lavender greets you while honey acts as the provincial warm sunshine.
The pace was unhurried – attitudes laissez faire. Sweet mandarin and peach hung in the air.
Our primary challenge was to craft a brand identity that is both charismatic and conscious, which would build the brand’s credibility and loyalty within the niche perfume market from the outset.
We shot the brand campaign in a Provençal mansion, in the centre of the medieval walled city of Avignon. The location was drenched in nostalgia, providing the perfect background for a campaign inspired to unlock memories.
Our secondary challenge was to create a brand that has a strong presence in the increasingly popular market of niche perfumes and a brand that communicated the scent on a digital platform.